TH= SUM was super stoked to hear that Vancouver Is Awesome wanted an interview with our very talented Creative Director, Chris Wong. To read it, Click Here!
The new website for the San Francisco Aquarium of the Bay is up! Click here to check it out.
TH= SUM had the pleasure of working with The Spider to help develop the creative direction for the aquarium’s new website. Our challenge was to update the design of the website in a family-friendly way while retaining key design elements from their previous website. Large amounts of content were organized in a way that showed a clear hierarchy and directed user experience.
Great project and we look forward to visiting soon!
After a year-long design process, the exterior signage for the Seymour-Capilano Water Filtration Plant (SCFP) has been installed!
Working in partnership with Bliss Creative, Bufo Inc. and Artcraft Graphics, The Sum has been working with Metro Vancouver to develop and design interpretive graphics for its world-class water filtration plant. The objective: design beautiful graphics that complement the natural environment and educate the public about the plant and its sustainability goals (LEED Silver).
The creative direction is a refreshing change from traditional approaches to park signage, and old water pipes were reused and retrofitted to create new graphic structures; visitors can even walk through a massive pipe as they enter the trail.
We are currently working on interior signage for the plant and look forward to posting an update soon!
Other side of the water pipe with the filtration plant to the right
Signage close-ups below
So if you’ve been paying attention, since this site’s been up there hasn’t been much activity in the “blog” section. Partly because we’ve been busy but also because that, up until now, the blog didn’t have a backend. Yep. All this time - a falsie. Well, I finally got around to finishing it. What we have now is a WordPress powered blog and a very basic theme (Hooray!).
So, sorry if we misled you. Hope you’ll forgive us. But at least now you know – it wasn’t you. It was us.
Posted by chris | Posted in News
Well it’s been a long minute but we’re finally here! No more making excuses and frankly, the joke was getting old. We’re excited about this new direction; a design company with a website, how novel! Although we have to admit, we’re surprised at how far we got despite not having one. Thanks to all our amazing clients who trusted us with their projects enough to overlook our non-website status: We wouldn’t be here without your support!
So now that that’s out of the way, a little Q + A about the new site:
Q: What’s that swirly cloud thing on the homepage?
A: It’s a swirly cloud.
Q: Oh… And what’s with that shadowy character on the site’s footer? He’s a bit scary.
A: That’s Sasquatch. And he’s not so scary, just misunderstood.
Q: Why Sasquatch?
A: Being based in Vancouver we feel an affinity with all our Pacific Northwest neighbours, but the sasquatch in particular holds a very special place in our hearts. Did you know “sasquatch” means “hairy man”? Which neither of us are. So that’s like, ironic.
Q: And have any of you ever seen a sasquatch?
A: Chris has come the closest. Once while he was camping in Oregon he thought he saw one. But on closer inspection it was just a yeti.
Q: Fair enough. And in your work section, the “OTHER” category..?
A: That’s where we hope to put any projects that may not fit into the other categories. We see it being less client driven and more exploratory in nature. Also, having it there will hopefully inspire us to fill it with fun stuff. Stay tuned!
So it’s been a long time coming, but here we are. We hope you enjoy the site and check back often for all the latest news and events going on at The Sum!