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	<title>TH= SUM</title>
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	<description>What we&#039;re up to</description>
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		<title>Icebreaker Merino Wool: Staff Retail Site</title>
		<link>http://thesum.ca/blog/2012/01/icebreaker-merino-wool-staff-retail-site/</link>
		<comments>http://thesum.ca/blog/2012/01/icebreaker-merino-wool-staff-retail-site/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 17:39:57 +0000</pubDate>
		<dc:creator>val</dc:creator>
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		<description><![CDATA[Icebreaker specializes in offering the broadest selection of high performance New Zealand merino wool base layers and outdoor clothing throughout North America and New Zealand. The Sum was contacted by Icebreaker&#8217;s Vancouver headquarters to help re-design their current staff retail home page and update the visuals within the site. The objective: Design a home page [...]]]></description>
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		<title>Spencer Welch Vocal Studio Gets a Fresh, New Look</title>
		<link>http://thesum.ca/blog/2011/12/spencer-welch-vocal-studio-gets-a-fresh-new-look/</link>
		<comments>http://thesum.ca/blog/2011/12/spencer-welch-vocal-studio-gets-a-fresh-new-look/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 15:25:02 +0000</pubDate>
		<dc:creator>val</dc:creator>
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		<guid isPermaLink="false">http://thesum.ca/blog/?p=220</guid>
		<description><![CDATA[As one of eight Master Instructors of the Speech Level Singing™ technique in the world, Spencer Welch is an expert in vocal development and application. The goal was to freshen up the look of his old site and to use the screen real estate in a more effective way. We transformed the home page into [...]]]></description>
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		<title>Dan&#8217;s Plan: Custom Web Illustrations</title>
		<link>http://thesum.ca/blog/2011/10/dans-plan-custom-web-illustrations/</link>
		<comments>http://thesum.ca/blog/2011/10/dans-plan-custom-web-illustrations/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 17:19:51 +0000</pubDate>
		<dc:creator>val</dc:creator>
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		<guid isPermaLink="false">http://thesum.ca/blog/?p=198</guid>
		<description><![CDATA[Dan&#8217;s Plan focuses on helping people achieve a lifestyle that promotes optimal health in today’s modern environment. TH= SUM created simple and engaging illustrations to help users understand the key objectives of Dan&#8217;s Plan. They focus on food, movement, and sleep to help achieve and sustain your ideal weight. Check them out for yourself and [...]]]></description>
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		<title>Sonic Tonic</title>
		<link>http://thesum.ca/blog/2011/10/sonic-tonic/</link>
		<comments>http://thesum.ca/blog/2011/10/sonic-tonic/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 22:18:08 +0000</pubDate>
		<dc:creator>val</dc:creator>
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		<guid isPermaLink="false">http://thesum.ca/blog/?p=158</guid>
		<description><![CDATA[Every so often we have a client that lets us do whatever we want for a design (aka. Dream Client). Vancouver New Music has been one of our Dream Clients for the past couple of years and here is the latest poster and brochure design for their Sonic Tonic event. That&#8217;s all we hafta say.]]></description>
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		<title>Vancouver Is Awesome: Interview with Chris Wong</title>
		<link>http://thesum.ca/blog/2011/08/vancouver-is-awesome-interview-with-chris-wong/</link>
		<comments>http://thesum.ca/blog/2011/08/vancouver-is-awesome-interview-with-chris-wong/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 18:32:36 +0000</pubDate>
		<dc:creator>val</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[TH= SUM was super stoked to hear that Vancouver Is Awesome wanted an interview with our very talented Creative Director, Chris Wong. To read it, Click Here!]]></description>
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		<title>San Francisco Aquarium of the Bay</title>
		<link>http://thesum.ca/blog/2011/07/san-francisco-aquarium-of-the-bay/</link>
		<comments>http://thesum.ca/blog/2011/07/san-francisco-aquarium-of-the-bay/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 03:36:57 +0000</pubDate>
		<dc:creator>val</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://thesum.ca/blog/?p=78</guid>
		<description><![CDATA[The new website for the San Francisco Aquarium of the Bay is up! Click here to check it out. TH= SUM had the pleasure of working with The Spider to help develop the creative direction for the aquarium&#8217;s new website. Our challenge was to update the design of the website in a family-friendly way while [...]]]></description>
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		<title>Water water everywhere&#8230;</title>
		<link>http://thesum.ca/blog/2011/07/water-water-everywhere/</link>
		<comments>http://thesum.ca/blog/2011/07/water-water-everywhere/#comments</comments>
		<pubDate>Sun, 24 Jul 2011 08:49:28 +0000</pubDate>
		<dc:creator>val</dc:creator>
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		<description><![CDATA[After a year-long design process, the exterior signage for the Seymour-Capilano Water Filtration Plant (SCFP) has been installed! Working in partnership with Bliss Creative, Bufo Inc. and Artcraft Graphics, The Sum has been working with Metro Vancouver to develop and design interpretive graphics for its world-class water filtration plant. The objective: design beautiful graphics that [...]]]></description>
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		<title>Real Blog</title>
		<link>http://thesum.ca/blog/2011/07/real-blog/</link>
		<comments>http://thesum.ca/blog/2011/07/real-blog/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 08:09:56 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thesum.ca/blog/?p=14</guid>
		<description><![CDATA[So if you&#8217;ve been paying attention, since this site&#8217;s been up there hasn&#8217;t been much activity in the &#8220;blog&#8221; section. Partly because we&#8217;ve been busy but also because that, up until now, the blog didn&#8217;t have a backend. Yep. All this time -  a falsie. Well, I finally got around to finishing it. What we [...]]]></description>
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		<title>New Site!</title>
		<link>http://thesum.ca/blog/2010/12/hello-world/</link>
		<comments>http://thesum.ca/blog/2010/12/hello-world/#comments</comments>
		<pubDate>Sat, 18 Dec 2010 04:01:57 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[Well it&#8217;s been a long minute but we&#8217;re finally here! No more making excuses and frankly, the joke was getting old. We&#8217;re excited about this new direction; a design company with a website, how novel! Although we have to admit, we&#8217;re surprised at how far we got despite not having one. Thanks to all our [...]]]></description>
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