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Jan 17/12
Icebreaker Merino Wool: Staff Retail Site

Icebreaker specializes in offering the broadest selection of high performance New Zealand merino wool base layers and outdoor clothing throughout North America and New Zealand.

The Sum was contacted by Icebreaker’s Vancouver headquarters to help re-design their current staff retail home page and update the visuals within the site. The objective: Design a home page with a clear navigational direction, which would either encourage new staff to take an online training course or guide trained staff into their retail section where they could find great deals and promotions.