Icebreaker specializes in offering the broadest selection of high performance New Zealand merino wool base layers and outdoor clothing throughout North America and New Zealand.

The Sum was contacted by Icebreaker’s Vancouver headquarters to help re-design their current staff retail home page and update the visuals within the site. The objective: Design a home page with a clear navigational direction, which would either encourage new staff to take an online training course or guide trained staff into their retail section where they could find great deals and promotions.

As one of eight Master Instructors of the Speech Level Singing™ technique in the world, Spencer Welch is an expert in vocal development and application.

The goal was to freshen up the look of his old site and to use the screen real estate in a more effective way. We transformed the home page into a “billboard” of easy-to-access information that gives potential and current students a snapshot of Spencer Welch Vocal Studio (SWVS) and guides them through the various resources offered through site. The Sum worked collaboratively with the client to organize the content and give it a clear visual hierarchy to ensure smooth navigation and access. Click here to check it out!

Dan’s Plan focuses on helping people achieve a lifestyle that promotes optimal health in today’s modern environment. TH= SUM created simple and engaging illustrations to help users understand the key objectives of Dan’s Plan. They focus on food, movement, and sleep to help achieve and sustain your ideal weight. Check them out for yourself and give it a try … it’s free!

Every so often we have a client that lets us do whatever we want for a design (aka. Dream Client).

Vancouver New Music has been one of our Dream Clients for the past couple of years and here is the latest poster and brochure design for their Sonic Tonic event. That’s all we hafta say.

The new website for the San Francisco Aquarium of the Bay is up! Click here to check it out.

TH= SUM had the pleasure of working with The Spider to help develop the creative direction for the aquarium’s new website. Our challenge was to update the design of the website in a family-friendly way while retaining key design elements from their previous website. Large amounts of content were organized in a way that showed a clear hierarchy and directed user experience.

Great project and we look forward to visiting soon!

After a year-long design process, the exterior signage for the Seymour-Capilano Water Filtration Plant (SCFP) has been installed!

Working in partnership with Bliss Creative, Bufo Inc. and Artcraft Graphics, The Sum has been working with Metro Vancouver to develop and design interpretive graphics for its world-class water filtration plant. The objective: design beautiful graphics that complement the natural environment and educate the public about the plant and its sustainability goals (LEED Silver).

The creative direction is a refreshing change from traditional approaches to park signage, and old water pipes were reused and retrofitted to create new graphic structures; visitors can even walk through a massive pipe as they enter the trail.

We are currently working on interior signage for the plant and look forward to posting an update soon!

Trail Entrance

Entrance Graphic

Other side of the water pipe with the filtration plant to the right

Signage close-ups below